WRAL-FM
711 Hillsborough St.
Raleigh, NC 27605
919-890-6101

Visit Web Site

Mission Statement
MIX 101.5 WRAL-FM isn't just 'music'. It's a programming philosophy that has made us the most significant radio station in the Raleigh-Durham market. Music, entertainment, information, and a solid commitment to the community make us the #1 choice for radio listeners.

Message from the GM

"WRAL-FM carries on the proud tradition of its call letters by being one of the finest radio stations in the country. With a commitment to top-notch programming, a dedicated staff, a clearly defined vision for marketing and promotion, and unwavering community service, we have created the formula for success in the competitive world of radio."

-- Ardie Gregory, Vice President & General Manager

WRAL-FM

Overview
WRAL-FM is an adult contemporary radio station that has served the Raleigh-Durham community for over 55 years. 

Mornings, the Triangle wakes up to the popular and long-running show, "Bill & Sheri In The Morning".  Along with Bill Jordan and Sheri Logan, MIX 101.5 provides news updates from TV-5, WeatherCenter reports, and "On-Time Traffic" with Vanna Fox. 

Identifying our audience's preferences with research and focus groups, combined with outstanding on-air personalities, and community projects, are key reasons why MIX 101.5 continues to maintain a loyal listening audience. 

WRAL-FM dedicates itself to the community through annual events such as the Radiothon for Duke Children's Hospital, first broadcast in 1993; and entertaining events such as Alive After Five which premiered in 1988 in downtown Raleigh and expanded to Durham in 2004.  MIX is proud of its involvement in the communities we serve, supporting and promoting a variety of civic events and charitable efforts from special collections for our troops and hurricane victims, to blood drives for the American Red Cross, and Christmas projects for area residents in need during the holidays.

History
A temporary AM license for a 250 watt station was granted Capitol Broadcasting Company on July 28, 1938.

On September 6, 1946, WCOY was licensed as a 100,000 watt FM, and the call letters changed to WRAL-FM in 1947.   It was the first station in North Carolina to broadcast on the new FM frequency band established by the FCC.  The station was located at 130 Salisbury Street (Kenny Fogg's State House Restaurant was downstairs.)  The transmitter was in East Raleigh on East Davey Street extension.  George T. Case from Durham was the station's first general manager.  On March 20, 1939 at 7PM, the transmitter switch was thrown. 

Former U.S. Senator, Jesse Helms, was hired by WRAL-FM in 1948 as the News Director.  He moved to WRAL-TV when it was licensed in 1956. 

In 1997, WRAL-FM launched its' MIX On-Line web site.

WRAL-FM made history on December 20, 2002 (at 4PM) as the first licensed commercial radio station on the east coast to broadcast in HD Radio (High Definition). MIX took part in one of the first demonstrations of a car radio with HD broadcasting at the 2003 North Carolina Auto Show. WRAL staff conducted both audio and data demonstrations and showcased the product for the 100,000+ attendees of the show. As the first station in North Carolina to adopt the HD Radio technology, transitioning to digital has given WRAL-FM a competitive edge over other stations in their market and will continue to support their claims of being digital proponents.

In December 2003, WRAL-FM began broadcasting text messages for cars with radio data systems (RDS) decoders, another technological advancement in the early development stages. The current messages include station call letters, artist and song.

WRAL-FM became part of the AMBER Alert System in 2003. AMBER Alert is an emergency response plan to alert local media when a child goes missing so media outlets can get the word out on the airways immediately. NC Governor Mike Easley signed AMBER Alert System into law on June 23, 2003, replacing the North Carolina Child Alert Notification (NC CAN) System. WRAL-FM was on board from the beginning, even with NC-CAN.

On June 27, 2005, WRAL-FM launched the state's first commercial digital multicast radio signal, WRAL-HD2.

View History

Awards
View Awards