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Wolfpack Sports Marketing Sells Out New Carter-Finley Stadium Scoreboard

Season tickets aren't the only thing sold out in Carter-Finley Stadium for the 2001 NC State football season. All 22 ad positions on the Wolfpack's new state of the art $2.3 million scoreboard were sold before fall practices began in August. Sales for the scoreboard advertising were handled by Wolfpack Sports Marketing, a part of CBC's Capitol Sports division.


NC State's new football scoreboard cost $2.3 million and is the largest of its kind on any NC college or university campus.

"Given the economic conditions during this sales period it's a great statement for the excitement building for Coach Amato and the Wolfpack football team. It's also a credit to our sales staff for the hard work they invested to not only reach the revenue goals established for this project, but to sell out the inventory over a 90-day period," said Jerry Reckerd, Wolfpack Sports Marketing's General Manager.

The new scoreboard system, the largest of its kind on any North Carolina college or university campus features a oversized 24' x 32' video screen that ranks among the finest in the country. With the system's unique placement between Carter-Finley Stadium and the Entertainment and Sports Arena, it will deliver more than just the NC State audience. Year-round exposures for advertisers on both sides of the system are expected to top 2.5 million


The scoreboard made its debut on Opening Night for the NC State vs. Indiana game on Sept. 6th.
impressions, and be seen by fans attending Wolfpack sporting events, Hurricanes and Cobras games, concerts, and many other special events at the entertainment and sports complex.

"With a project of this size and scope, it was important for our advertisers to see how this system would help them attain their marketing goals in the greater Triangle market" said Reckerd. To achieve this, the Wolfpack Sports Marketing staff called upon local animator Flying Foto Factory to develop a digital 3-D reproduction of the scoreboard. This unique sales package enabled sponsors to see the impact of their advertising message from within the stadium and from around the Entertainment and Sports Arena parking lots. According to Reckerd, "The digital representations were the exclamation point for many of our prospects."

Thanks to Brian Asbill, Wolfpack Sports Marketing Director of Sales, for this capcom article.